Batchelors Cup A Soup
How do we transform a tired classic from GENERIC to ICONIC?
From ‘kettle to cup’.
Creating a visual brand equity of a kettle allowed clear communication of the convenient nature of the product, and gives instant recognition, great shelf stand out and brand blocking in a crowded and competitive category.
Modern fresh photography increases appetite appeal and clear varianting, helping consumers understand that
they can choose an easy quick snack, but not sacrifice taste.