Batchelors Cup A Soup

Challenge:

How do we transform a tired classic from GENERIC to ICONIC?

Solution:

From ‘kettle to cup’.

Creating a visual brand equity of a kettle allowed clear communication of the convenient nature of the product, and gives instant recognition, great shelf stand out and brand blocking in a crowded and competitive category.

Modern fresh photography increases appetite appeal and clear varianting, helping consumers understand that
they can choose an easy quick snack, but not sacrifice taste.

©2015 1HQ Brand AgencyDesktop