Batchelors Cup A Soup


How do we transform a tired classic from GENERIC to ICONIC?


From ‘kettle to cup’.

Creating a visual brand equity of a kettle allowed clear communication of the convenient nature of the product, and gives instant recognition, great shelf stand out and brand blocking in a crowded and competitive category.

Modern fresh photography increases appetite appeal and clear varianting, helping consumers understand that
they can choose an easy quick snack, but not sacrifice taste.

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