Evian Wimbledon limited edition packaging hits Centre Court… and the stores
Evian has again been chosen as the official water of The Championships, Wimbledon and for 2013 approached 1HQ to design the limited edition packaging. A great project which proved to be a lot of fun, resulted in a mass of Wimbledon related designs and ideas being put forward to a very happy client.
The inclusion of brand ambassador Maria Sharapova on pack added an extra bit of interest, and the chosen ‘Wimbledon Whites’ route with it’s illustrated Sharapova and signature of approval reflects well the Championship’s unique on-court tradition of all white kit.
In conjunction with the limited edition packaging, Evian are running above the line marketing campaigns ‘Wimbeldon Wiggle’ and ‘Baby Me’, all featuring Maria at the heart. Both campaigns express Evian’s ‘Live Young’ brand marketing.
The packaging will be available on all bottles in the Evian range for the duration of Wimbledon.