Jordans

Challenge:

How do you visually strengthen a brand and its commitment to the British countryside?

Solution:

Create an holistic masterbrand with a deeply rooted narrative.

1HQ redesigned the masterbrand identity and under this new stronger umbrella we rolled out a new design across Jordans’ full portfolio.

We structured hierarchy and dialled up naturalness, taste, living nature, light, and a brighter but natural colour palette. We worked on substrate finishes and distinctive windows to give stand out and a point of difference at shelf.

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